Sources suggest that WhatsApp is developing a new feature that is going to enable the iOS users to input their Instagram profile URLs to their WhatsApp profile list. This integration is to improve the social networking domain by joining the two popular platforms. It’s also reported that this update is to be released soon and would provide integration with another Facebook’s product – WhatsApp enabling sharing of the brand's Instagram presence.

Highlights:

1. WhatsApp iOS users can soon add Instagram profile links.
2. The feature aims to improve cross-platform connectivity.
3. Users can showcase their Instagram presence directly on WhatsApp.
4. The update is expected to roll out in the coming weeks.
5. This integration reflects Meta’s focus on unifying its platforms.

The addition is particularly part of Meta’s plan to link all its applications together, thus enabling the users to switch easily. With the help of the profile link in Instagram on WhatsApp, users can easily promote their social profile. This is expected to have positive effects to the influencers, businesses, and those that occasionally create content and post them on platform, as it will lead to increased engagement and visibility.

For the people concerned with the businesses and particularly the influencers this may well be a game changer. He makes it easier for people using WhatsApp chat to be redirected to their Instagram page where they can promote goods, services or content. This integration could help to gain more followers and get more interactions with them which will make it an efficient tool in reaching the followers.

Although the feature is existent and in the progress of implementation for installation on the Apple products, no similar option has been observed for Android products. Or rather, based on Meta’s poor record at releasing features for one platform to another, an Android version must be expected at some point. This update, the company has shown that Meta is willing to provide its users with a more connected digital environment.